Lancia Releases More than 70 New Photos of the 2012 Ypsilon

In typical Fiat Group fashion, despite the fact that the new Lancia Ypsilon received its world premiere at the Geneva Motor Show close to three months ago, the company waited until today to release a full gallery of pictures. There are more than 70 photographs showing the Italian supermini mostly in its natural habitat, the city. Along with the new images, Lancia also offered new information on its entry-level model, which will be launched from June in major European markets and from September in the United Kingdom and Ireland, where it will wear the Chrysler logo. Read more »

Chrysler CEO Says Lancia Ypsilon Not Coming to the U.S. After All, while Compact Model is “Under Review”

Back in 2009, the Fiat and Chrysler alliance had revealed plans for the U.S. launch of a compact model based on the Lancia Delta in 2012 and a Chrysler-badged version of the Lancia Ypsilon in 2013.

Now it seems that the automaker has changed its strategy. At the New York Auto Show, Chrysler and Lancia brand president Olivier Francois told Car&Driver that the Ypsilon-based Chrysler model is dead for the U.S. as the company believes it is too similar with the Fiat 500, upon which the Lancia subcompact is based on, and could hurt its sales.

For the record, during a recent press event in Turin, Italy, a Lancia official told Carscoop that the Ypsilon U.S. launch would largely depend on the market's response to the Fiat 500.

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Lancia Opens Order Book for Ypsilon, Prices Start at €12,400 ($17,890) in Italy

Starting from today, the all-new Lancia Ypsilon is available for order in Italy with first deliveries scheduled for June in major European markets and September for the Chrysler badged model that will be offered in the UK and Ireland.

Available for the first time in a five-door body style, the fourth generation Ypsilon will be offered in three trim levels (Silver, Gold and Platinum), 17 body colors (four of which are two-tone schemes), six different upholsteries, three types of alloy wheels and three engine choices. All of these options will allow for a total of 600 different model combos.

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Lancia’s Glitzy Ypsilon Promotional Videos

Lancia has released new videos of its 2012 Ypsilon, the posh supermini that made its world premiere at the Geneva Motor Show earlier this week alongside the subtly revised Delta and the Chrysler-sourced Thema sedan, Grand Voyager MPV, and Fulvia Saloon and Convertible (the last two shown as concepts).

The videos clearly link the new Ypsilon to fashion and luxury, essentially building on the image created by the supermini’s predecessors. Although the outgoing Ypsilon was perceived more of a lady’s car, the automaker wants to send the message that its successor targets both hairdressers male and female buyers.

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Lancia Could Sell the Ypsilon and Delta in the U.S., Has No Plans to Revive HF Integrale or Fulvia

When announcing the new Ypsilon’s key role in Lancia’s turnaround strategy at a press event Carscoop attended in Turin, Italy, earlier this week, company officials told us that the small car could be sold in the States under the Chrysler brand if American buyers will show enough interest towards the recently launched U.S.-spec Fiat 500. Furthermore, the same could happen with the Delta.

On the other hand, Lancia's people told us the company has no plans to revive famous nameplates such as the HF Integrale and Fulvia, simply stating that there’s no market for Lancia sports cars.

Although in its current state, the new Ypsilon doesn’t comply with U.S. standards, Lancia Product Manager Claudio Nervi told us that it could be “easily federalized” and that logistically “it's not a problem, as the Ypsilon could be produced at the [Fiat Group’s] Mexican plant”. However, Nervi also pointed out the decision depends “on the performance of the Fiat 500 in the US”.

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New Lancia Ypsilon Given a Key Role in the Italian Brand’s Revitalization Plan

The upcoming 2011 Geneva Salon will probably be the most important motor show in Lancia’s recent history, as the Italian brand is trying to start off its revitalization plan with a push of new models. However, the recently unveiled Flavia and Thema sedans and Grand Voyager MPV didn’t quite catch the public’s eye due to the fact that they’re all rebadged Chryslers, while the Delta hatchback hasn't even come close in repeating the first generation model's success.

This leaves the new Ypsilon to fend for the 105-year old company’s honor. The Italian firm's new small car is considered to be a “pocket flagship” and has been given a key role in Lancia's turnaround strategy, thoroughly emphasized during a press event that Carscoop was invited to attend at the Fiat Group’s Centro Stile design center in Turin, Italy.

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