Chrysler’s Ram Truck Brand to Debut New ‘Guts. Glory. Ram.’ Tagline

Following in the footsteps of its sister brands Dodge, Chrysler and Jeep, the Chrysler LLC Group’s Ram Truck division is relaunching its marketing strategy with a new tag line that will make its official debut during this weekend’s TV broadcast of the Kentucky Derby racing event, which the company is an official sponsor.

The firm’s new motto is ‘Guts. Glory. Ram’ and according to the Auburn Hills-based group, it pays homage to the history of Ram Truck Brand and “represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck”.

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Hennessey’s Tire-Shredding HPE500 Supercharged Ram Truck on Film

The tuners over at Hennessey Performance have always had a thing for boosting anything that rides on four wheels. More recently, the Texas-based tuning firm applied its technical wizardry on the Ram Truck. The result is the Hennessey HPE500 Supercharged Ram, which as implied by its name, features a supercharged version of the Chrysler Group’s 5.7-liter Hemi V8 producing 505-horsepower at 5,400 rpm.

The tune include numerous standard upgrades such as a sport exhaust and Hennessey embroidered seats, along with various optional parts like different alloy wheel and tire combos and suspension systems. While we’re waiting for Hennessey to pit the HPE500 Supercharged Ram against a stock Nissan GT-R or a Porsche 911 Turbo, you can watch the powerful pickup truck in some tire shredding action in the video after the break.

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Ram Goes Big, Really Big with New Long-Hauler Concept Truck

The Chrysler Group claims, “they don’t get much bigger” than its new Ram Long-Hauler Concept truck and at a whopping 24 feet (about 7.3 meters) long, who can blame them? Based on a Class 5 Ram 5500 Chassis Cab, the monstrous Long Hauler rides on an extended wheelbase measuring 197.4-in. (5,014mm) in length, which is more than enough to fit a Mercedes-Benz E-Class (191.7-in)!

The concept truck is also 79.1 inches tall and tips the scales at an environmentally…unfriendly 9,300 lbs (4,218 kg), or close to 2.5-times as much as a Mercedes-Benz E350 sedan. Ram says the Long-Hauler has a maximum Gross Combined Weight Rating of 37,500 lbs (16,783 kg).

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Jeep’s 2011 Moab Easter Safari Specials in Pictures and on Video

Earlier today, we showed you the Jeep Wrangler JK-8 Independence pickup truck [DIY] conversion, and now its time to give you a sneak peek of the rest of the vehicles Jeep and Mopar are planning to bring to the upcoming 45th annual Moab Easter Jeep Safari in Utah on April 16.

The list includes the Jeep Compass Canyon, Cherokee Overland, Grand Cherokee Off-road Edition, Wrangler Renegade, Wrangler Pork Chop, Wrangler Blue Crush and the Mopar Ram Truck Runner.

One of the most impressive looking models is the Jeep Wrangler Blue Crush, which is said to combine “high-speed off-road racing and rock-crawling capability.” The high-riding Wrangler packs a Mopar 426 cubic-inch HEMI V8 with 540 horsepower that is paired with a 545RFE performance transmission and a gear-drive transfercase.

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Ram Unveils New 1500 Express Pickup Truck for Younger, First-Time Buyers

Ram's new version of the 1500 pickup truck, formerly known under the code name the “Adventurer”, has finally received an official designation. The Ram 1500 Express targets younger customers and first-time buyers and comes with a starting price of $23,830 (€16,677), including a $975 destination charge.

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New Ram Cargo Van is a 2012 Dodge Caravan for the Pro

The Chrysler Group’s Ram Truck division has lifted the wraps off its latest offering, the new Cargo Van or simply Ram C/V, which is nothing more than a 2012 Dodge Caravan in LCV guise with solid panels in the place of the rear windows and a flat load area.

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