Greenpeace wants to Turn VW Away from the Dark Side, Launches Spoof Star Wars Ads

The rebel alliance from…Greenpeace launched a coordinated attack against the Volkswagen Group this morning by airing spoofs of the German firm’s now famous mini Darth Vader commercial, taking over advertising hoardings to install their own banners on billboards located in London and unleashing “eco-storm troopers” to protest on London's Old Street.

Greenpeace went ahead with the attack to draw attention to its concerns over the German company’s ecological record.

The environmental activist group claims that the car giant is “spending millions of Euros every year funding lobby groups who are trying to stop Europe increasing its commitment to greenhouse gas reductions from 20% to 30% by 2020” and calls Volkswagen to turn away from the Dark Side.

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New 2012 VW Beetle Makes Music Video Debut in Britney Spears’ “I Wanna Go”

Ever since Hershey’s chocolates appeared in William A. Wellman’s 1927 Wings movie - the first and only silent film ever to win an Academy Award for Best Picture, the practice of product placement has become an every day part of our television and cinematic experience.

Volkswagen is one of the many automakers that has adopted this strategy spending millions of dollars each year to place its products not only in movies but in music videos as well. One of our eagle-eyed readers, Dallas Howell, noticed the product placement of the 2012 Volkswagen Beetle in Britney Spears’ brand-new, paparazzi-bashing "I Wanna Go" music video.

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Alleged Dealer Employee Slams Ferrari 456 into an Oncoming Volkswagen Gol

A violent accident between a Ferrari 456 and a Volkswagen Gol that took place in Martinez, an affluent city located near the Argentine capital of Buenos Aires was caught on tape by a nearby security camera.

The video shows the blue Ferrari 456 after the driver lost control of the car as it heads slideways towards an oncoming Volkswagen Gol hatchback. The impact, as you can see for yourself in the security footage, is severe. Both drivers were taken to the hospital with serious but non-life-threatening injuries.

Although we could not confirm this, media reports from the country citing police sources state that the driver was not the owner of the car but a dealer employee who was taking the Italian supercar for its technical inspection.

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VW Salesman Likes to Bang and Jump on Doors

As the adage goes, there is no such thing as bad publicity and it is better to be reviled and even mocked at than to be ignored. In the case of Larry Roesch Volkswagon (that’s how the name of the German automaker is spelled on the dealer’s Youtube account), making the automotive ridiculist was intentional to grab some media and customer attention. And since we’re here talking about it, you could say that their goal has been achieved…

The VW dealer has published a series of intentionally cheap and corny commercials starring one of the company’s salesmen, Nick Pontarelli. In two of the videos, Pontarelli abuses a Volkswagen Golf GTI and a Jetta by forcefully shutting and climbing onto the doors to prove the cars' ‘German’ strength and quality. His final statement is “try that with a Hyundai or a Honda”. Watch the clips after the break.

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Beatboxing with the Polo GTI: New TV Spot from Singapore

Let’s get one thing straight: I’m not a huge fan of beatboxing. It’s something me and my friends were big into in junior high, but I’ve since outgrown it. Others have not. In a recent TV spot promoting the latest-generation Volkswagen Polo GTI, the Singapore arm of global marketing agency Tribal DDB brought in local beatboxing talent Dharni Ng to lay down some slick beats.

The result is...interesting, I guess. I’m not really in much of a position to judge beatboxing, so it’s hard to tell if this is good or merely average. You can check out the full ad below and an additional clip of Ng “rehearsing” while being driven about in the Veedub. Oh, and don’t forget to leave a comment in the section below.

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VIDEO: Oprah Hands Out New 2012 VW Beetle to One of her Fans

Last November, Oprah Winfrey gave us our first tease of the spanking new 2012 Volkswagen Beetle during one of her daily shows by revealing the car’s silhouette. Now, being that the show reaches millions of American viewers, and as everybody knows, Oprah has that special Midas touch when it comes to promoting products; Volkswagen had no problem to donate a brand new 2012 Beetle to each of the 275 audience members.

Fast forward to today, the German have already unwrapped the third generation Beetle at the 2011 New York and Shanghai motor shows in April, so it’s time for Volkswagen to create some buzz around the car with the release of a video showing Oprah handing the keys to one of the lucky audience members. You can watch it right after the jump.

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VIDEO: New VW Amarok Takes Down a 140 Tonne Chimney

Volkswagen marked the UK launch of its new Amarok truck with a rather unusual demonstration, using four pickups to demolish a gigantic, 67-meter (220 feet) tall steel chimney weighing in at around 140 tons. To complete a job that would normally have been done by a 40-ton excavator, structural engineers and demolition experts meticulously planned the task, undertaking a series of tests to see if the Amaroks had the necessary power and traction to do the job.

The structure was prepared using a standard procedure of flame cutting a “shark’s mouth” at the base of the chimney in order to reduce its structural integrity while ensuring that it remained free standing. The cars were fitted with a “quick release” safety mechanism for the towing ropes to ensure the safety of the stunt drivers in case the structure fell in the wrong direction.

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Volkswagen Reveals Polo R WRC Racer with 300HP [Video]

After months of rumors and whispers, Volkswagen officially announced that it will enter a factory team to the World Rally Championship starting with the 2013 season. The announcement was made in Italy, where journalists had the chance to take a first look at the car VW will throw in the competition, the 300HP Polo R WRC, shown here as a prototype. Read more »

Volkswagen’s Little Darth Vader Uses the Force on the European Passat

Unless you've been living in some oddball world where the internet doesn't exist - in which case, you wouldn’t be reading this anyway (…), you’ve undoubtedly seen Volkswagen’s much praised Super Bowl commercial starring a pint-sized Darth Vader who uses the Force when he discovers the new, North American-spec 2012 Passat.

Having garnered close to 40 million views on Youtube on VW USA’s channel alone, the German company decided to bring the TV spot to Europe, and specifically to the UK to promote the seventh generation of the Passat that went on sale in the country in January. Not surprisingly, the only thing the advertising agency changed in the ad was the car. The campaign aired on UK television today and will run for six weeks.

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2012 Volkswagen Beetle Filmed out in the Open in Texas

In what could be one of the first public sightings of the brand new 2012 Volkswagen Beetle outside of a motor show, Youtube user JWalters84 passed by and filmed his short encounter with the car on a road in Laredo, Texas. What was it doing there? Well, who knows, but it's safe to assume that it’s probably a pre-production model used either by dealers or by VW Group employees since sales of the third generation of the Beetle in the USA will not start until September. Read more »

Kylie Minogue Promotes the 2012 VW Golf Cabriolet in New Ad

It appears that carmakers have a love-connection with Australian pop singer, Kylie Minogue. Following a recent collaboration with Lexus for the European launch of the Lexus CT200h, the Melbourne-born star signed an advertising partnership with Volkswagen to promote the new Golf Cabriolet. Minogue has already filmed the first TV commercial for Wolfsburg's new convertible model that aired in Germany this week. Read more »

2012 VW Beetle in the Flesh with New Gallery and Videos

We reported on the unveiling of the all-new 2012 Beetle yesterday, but since then we got our hands on a slew of fresh photos shot during the presentation of the car in Shanghai, as well as in Manhattan, New York, and Berlin in Germany.

For the most part, the first reviews on the ‘less flower, more power’ styling direction of the New Beetle’s replacement in general do appear to be on the positive side, but for Volkswagen, this needs to translate into consumer spending when the car goes on sale this fall.

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Volkswagen’s Brazilian SP Coupe Turns 40 This Year [with Videos]

Volkswagen celebrates this year the 40th anniversary of the SP coupe, a car relatively unknown outside Brazil, its country of origin. Built by the company's Brazilian subsidiary in the '70s, the attractive coupe has an interesting story. In 1968 Rudolf Leiding, former CEO of Audi NSU, was appointed director of VW do Brasil, a job he accepted under one condition: to have the permission of building models adapted for the Brazilian market.

In the 1970's auto imports were blocked in South America's largest market, so Leiding thought about building a two-seat sports coupe that he believed would be successful.

Together with ‘Karmann-Ghia do Brasil’, which at the time was building the already dated Karmann Ghia coupe, Volkswagen Brazil started developing a new coupe, which had to use as many parts as possible from VW's local model range in order to keep costs low.

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VIDEOS: 2012 VW Tiguan Facelift and Golf Cabriolet Mk6

First shown in Geneva earlier this month, Volkswagen has now released video footage of its restyled Tiguan and all-new Golf Cabriolet. The short film dedicated to the compact SUV model depicts both versions of the Tiguan, one for on-road use and one with increased capabilities for off-road driving. The Golf Cabriolet video has a more laid-back, romantic approach, featuring a couple joyriding in the open top car on a sunny day. You can get a closer look at both models by watching the videos below the fold.

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VIDEO: 627 hp VW Scirocco + Sweden and Snow = Awesome!

You probably think Sweden is all about IKEA, ABBA and Volvos. Of course you do because, like me, you base all your cultural assumptions on asinine, outmoded stereotypes. Though few would be so willing to admit it, we’ve all done it from time to time, mostly when drunk off our backsides around the family barbie.

So what if I told you the Swedes – well, a few of them anyways – were big into racing stripped out, turbocharged Volkswagen Scirocco’s packing AWD and 627 hp (468 kW)? And not simply racing them but racing them on snow and ice. You heard right, and we have the video to prove it.

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