Vilner Custom Studio Takes on the Smart ForTwo

You may or may not like Vilner's aesthetic proposals, but you’ll have to agree that Bulgarian studio is a very good example of what a company from a relatively small country with no background in its niche can achieve with some hard work and smart yet efficient marketing tactics. You see, instead of focusing on the local market and waiting for someone to discover the firm’s products, over the past year or so Vilner has been aggressively promoting every tune it has worked on. We don’t know if this strategy has translated into an overseas income, but it has put the company on the map, and that’s something worth noting.

In this latest tune, Vilner crafted a bespoke Smart ForTwo for one of its local customers. The Lilliputian two-door model received extensive styling modifications built around a square motive that is visible inside and out. On the outside, the ForTwo gains a colorful wrap that includes a chrome finish at the back and orange wheels, while the interior has been completely reworked featuring new and more luxurious materials throughout. Follow the jump for more pictures as well as a video from the build.

Read more »

So this is Music Nowadays: Apparatjik and Smart Collaborate with a Disco Ball Smart ForTwo [with Video]

When I say, “Apparatjik,” you say, “Gesundheit”. Why? Because no doubt you, like me, had not even heard of these guys until today. Apparatjik are an electro band from Europe that describes their music as, no joke, “combat-disco”. Oh how I wish I was making this up. Anyways, for the band’s latest art-exhibition-cum-live-show Smart – yes, the same one that makes those piddling little city cars – took one of their ForTwo EV’s and covered it with a mosaic of mirrors.

I guess it must be artsy or something. As Michael Fischer, a spokesperson for Smart and someone who probably understands Appartjik about as well as you or I, explains:

“It’s not their approach to deliver a perfect piece of art or a perfect piece of music. It’s a very conceptual project. It’s not like a regular band. They play in a cube.”

Read more »

Ford CEO Alan Mulally Believes Fiat 500 Won’t Succeed in the USA

There’s been a lot of hype surrounding the U.S. launch of the Fiat 500, with many predicting a commercial success for the Italian mini even before it landed on this side of the Atlantic. However, there’s one industry executive that doesn’t believe in Fiat’s retro-penned hatchback. We’re talking about Ford CEO Alan Mulally. When asked about the market prospects of the Fiat 500 in the United States in an interview with Italian-language news magazine Panorama, Mulally said: "I do not see large market in the U.S.A. for a smaller car than the Fiesta. Those that tried failed.”

Read more »

New Smart ForSpeed Concept Hints at a New Look for Next ForTwo and ForFour

At next week's Geneva Motor Show, Smart will reveal a new concept model called the ForSpeed that signals a new design direction and hints at future products from Daimler's small car brand. The ForSpeed is a zero-emissions roadster model with a unique look that is powered by an electric motor.

In a similar fashion to Smart's 2001 Crossblade that was produced in a limited run of 2,000 units, the ForSpeed has no roof or side windows and it features a low wind deflector instead of a windscreen. However, unlike the Crossblade, the ForSpeed does get a pair of doors as well a fabric tonneau cover for weather protection.

While Smart has no immediate plans to produce the ForSpeed, key styling elements such as the headlamp and tail lamp designs with the outer rings illuminated by a LEDs as well as the more prominent front grille, will be carried over to future products including the next ForTwo series and the new five-door ForFour as the company plans to create a more distinct look for its cars to better compete with the Fiat 500 and the Mini.

Read more »

Smart Roadster Concept Heading to 2011 Geneva Motor Show

Remember the patent designs of a topless, two-seat Smart model that we first showed you back in December, 2010? Well, according to Carscoop sources, the drawings are of a concept speedster model that will make its world premiere at the upcoming Geneva Motor Show on March 1.

We also learned the concept is powered by a rear-mounted electric motor driving the rear wheels, and that while Smart's parent company Mercedes-Benz has no plans to create a production version of the speedster-like model, key styling cues such as the headlamp and grille designs will pass on to the next generation Smart cars like the new Fortwo and the upcoming 5-door variant.

Read more »