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Showing posts with label Smart Videos. Show all posts
Showing posts with label Smart Videos. Show all posts

Thursday, May 12, 2011

Vilner Custom Studio Takes on the Smart ForTwo


You may or may not like Vilner's aesthetic proposals, but you’ll have to agree that Bulgarian studio is a very good example of what a company from a relatively small country with no background in its niche can achieve with some hard work and smart yet efficient marketing tactics. You see, instead of focusing on the local market and waiting for someone to discover the firm’s products, over the past year or so Vilner has been aggressively promoting every tune it has worked on. We don’t know if this strategy has translated into an overseas income, but it has put the company on the map, and that’s something worth noting.

In this latest tune, Vilner crafted a bespoke Smart ForTwo for one of its local customers. The Lilliputian two-door model received extensive styling modifications built around a square motive that is visible inside and out. On the outside, the ForTwo gains a colorful wrap that includes a chrome finish at the back and orange wheels, while the interior has been completely reworked featuring new and more luxurious materials throughout. Follow the jump for more pictures as well as a video from the build.

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Thursday, March 17, 2011

So this is Music Nowadays: Apparatjik and Smart Collaborate with a Disco Ball Smart ForTwo [with Video]


When I say, “Apparatjik,” you say, “Gesundheit”. Why? Because no doubt you, like me, had not even heard of these guys until today. Apparatjik are an electro band from Europe that describes their music as, no joke, “combat-disco”. Oh how I wish I was making this up. Anyways, for the band’s latest art-exhibition-cum-live-show Smart – yes, the same one that makes those piddling little city cars – took one of their ForTwo EV’s and covered it with a mosaic of mirrors.

I guess it must be artsy or something. As Michael Fischer, a spokesperson for Smart and someone who probably understands Appartjik about as well as you or I, explains:

“It’s not their approach to deliver a perfect piece of art or a perfect piece of music. It’s a very conceptual project. It’s not like a regular band. They play in a cube.”

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