Honda Racing Line Expands into Canada

Honda Performance Development, Inc. Expands Honda Racing Line Into Canada ... Parts and Support Now Available For Canadian Grassroots Racers

SANTA CLARITA, Calif. (July 23, 2010) – Responding to strong demand from Canadian grassroots racers, Honda Performance Development, Inc., is expanding its popular Honda Racing Line program to make HPD parts and services available to amateur and entry-level professional racers north of the U.S. border.

Launched in July 2009, the Honda Racing Line is a program targeted at licensed participants in sanctioned amateur and entry-level professional racing. Licensed Canadian competitors may now register for the Honda Racing Line through HondaRacingLine.com.

“We have been very pleased with the growth of the Honda Racing Line program in the U.S., and with the high level of interest we’ve received from Canadian racers,” said HPD President Erik Berkman. “We’re happy to be able to make Racing Line membership available in Canada, and will continue to expand our offerings of products and support to club members.”

The Honda Racing Line includes an array of products and services for Honda and Acura customers who compete in sanctioned events. Once registered, racers have access to performance parts for purchase; race engines, including the Honda Fit power plant for SCCA Formula F competition; web-based technical support; 24-hour service publication support through ServiceExpress; and door-to-door delivery of original-equipment parts for their individual race cars.

Contingency-award programs are also available for members of the Honda Racing Line competing in SCCA and NASA racing. Honda Performance Development (HPD) is the Honda racing company within North America. Founded in 1993, and located in Santa Clarita, Calif., HPD is the technical operations center for American Honda high-performance racing cars and engines. In addition to its grassroots motorsports business, HPD is the single engine supplier to the IZOD IndyCar Series and spearheaded Acura’s championship-winning efforts in the 2009 American Le Mans Series.

For more information on the Honda Racing Line, interested racers can explore the HPD website, http://hondaracing.com/hpd, or contact the company at: Honda Performance Development, Inc. 661-702-7777 // grmsadmin@hra.com